Author: Ash Nallawalla

About Ash Nallawalla

Ash Nallawalla is a consultant enterprise SEO with a long background in large companies with complex websites. He is a published author of several books and thousands of magazine articles.

Get Directions from Google Maps Australia

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The first time I noticed that Google Maps is an Australian activity was when Google HR called me and told me to apply for a position in the Google Maps team. As you can tell, I’m a marketing guy, not a developer so Google didn’t want me for the role…

Nevertheless, the Google Maps team has coped without my help, rather well in fact. We are seeing more features all the time. One I just noticed is the ability to plot driving directions within Australia on a map and also turn-by-turn directions like the old RACV strip maps. Here is how the Sydney Googlers get from the Opera House to the Down Under Googleplex. Here is a great overview.

You may notice a link to Google Maps for Mobile, but owing to a typo it gives a 404 instead of taking you here. When I get a GPS-equipped mobile, I’ll get more out of that link, but current owners of Palm, Blackberry or Windows Mobile phones should check it out.

Memories are made by the Canon HV20 – Review by Ash Nallawalla

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Canon HV20 camcorder

The Canon HV20 is one of the new breed of high definition, digital video (HDV) cameras to hit the market. This is my fourth camcorder and the second digital one. My first one, a Panasonic in 1981 weighed 20 kg including its charger – my entire baggage allowance when I bought it in Singapore, only to find, upon arrival in India, that it was faulty.Certified for Windows Vista logo

Like most palm-sized cameras, it is light-weight and, thankfully, assisted with a super-range optical image stabiliser (OIS). The “super range” bit means it also compensates for the small tremors caused by breathing and swaying hands.

Windows Vista Certified

Readers of my earlier comments or reviews of Windows Vista might recall my frustration with the latter’s incompatibility with my old printers, so I have henceforth looked for the “Certified for Windows Vista” logo on anything that could be associated with my computers.

Vista users can transfer, edit and publish high-definition video without the need for special software – Windows Movie Maker (WMM) works fine for the home user. My unit shipped with a pre-Vista version of Canon’s ZoomBrowser EX software, so I had to get the updater (5.8b at the time of writing). For my level of use, WMM will suffice.

You can shoot in high definition Cinema Mode with 24 fps progressive (24p) or just HDV 16:9 widescreen mode. You can also shoot in standard definition, 16:9 or 4:3 modes. If you are stuck with your last tape, you can use Long Play and get an extra 50% recording capacity.Canon HV20 on my Dell notebook

You can take still photos at 3.1 MP, which is fine for small prints, or at 2 MP while shooting video. A built-in flash helps in poor light. The accessory shoe suits external microphones or lighting to be mounted there and powered through the battery (or charger).

What You Get

  • Battery (7.4 V, 1200 mAh/LiIon)
  • Charger
  • Cables (A/V, Component, USB)
  • Wireless remote controller
  • CD (Windows and Mac) with software and manual

What You Don’t Get

  • Neck strap
  • IEEE 1391 cable (FireWire)
  • Mini SD card
  • Separate charger
  • Blank miniDV tape

Specifications

  • 10x optical zoom, 400x digital zoom
  • 2.96 Megapixel CMOS image sensor (1920×1080)
  • DIGIC DVII image processor
  • 24p (NTSC); 25p (PAL) Cinema Mode, HD and Standard Definition recording modes
  • miniDV tape storage medium
  • 1080i HDV

Price: NTSC model HV20A US$1099 ESP; PAL model HV20E AU$1999 RRP – street price ~US$950, ~AU$1600.

Amazon link: Canon HV20 and accessories

In Use

I like to use the viewfinder more than the LCD panel (which is incredibly sharp), so the dioptic adjustment was appreciated. The LCD also does the job of displaying various settings. I also like the fact that it uses DV tape and not a hard drive, which would need to be emptied once it filled up. That would entail carrying a laptop computer, or one of those storage devices made for that purpose when away from home.

Windows Movie Maker in Vista

I have Windows Vista Ultimate running on my desktop, which now has a FireWire (IEEE 1391) card to facilitate a video transfer. The OS no trouble detecting the card and the latter happily saw the Canon HV20 when it was plugged in with the FireWire cable.

Vista detected

Importing from the camera

Windows Movie Maker

Making a caption in Windows Movie Maker

As the pictures indicate, Windows Movie Maker makes it easy to edit video from the Canon HV20. The supplied Canon Zoombrowser EX enables further modification to the video and many other features that apply to Canon’s still cameras. Here are a couple of screen shots of Zoombrowser EX 5.8b:

Canon ZoomBrowser EX software

ZoomBrowser EX color management

Annoyances

My main gripe is the absence of a FireWire cable and a Mini SD card. For some reason (possibly the firewall, but I didn’t see a message to that effect), the computer wouldn’t see the camera because the only Mini SD card I happened to have was from a phone and it was formatted differently. This came up as an error and I had visions of shipping the camera back to Canon. I bought a new card and everything was sweet after that. Had Canon managed to engineer the HV20 for a normal sized SD card, I’d be operational sooner.

Similarly, a FireWire card was in my son’s Windows XP PC, so moving it to my Vista desktop was a pain. I have more RCA A/V cables than devices so I didn’t need another one, but an extra FireWire cable would have been handy.

My earlier cameras came with a separate charger, so you could charge a spare battery during some family occasion, such as a wedding. It was a pain to pack the charger, so it’s a mixed blessing that the HV20 acts as a charger and you connect it to the power pack. You just cannot charge a second battery without buying a separate charger. As a product marketer I can see my Canon counterpart’s stroke of genius there. I speculate that he might have owned an iPod.

Memories

When my children were born (1988/1991), I had analogue camcorders and so those early taped memories are as fuzzy as the 8 mm home movies of my parents’ generation. My first digital camera gave me the power to edit my family travels on my PC and they are quite sharp when they aren’t shaky. We have a high-definition home theatre setup and digital TV/satellite TV, so the home-made videos look shocking on a 9-foot screen.

The Canon HV20 now solves that problem. The kids are still at home and our next family videos will capture their memories in high definition. I am very pleased with this camera, which will get fully exercised on a round-the-world trip I am making shortly.

Google Algorithm Loses Found Agency

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A few people have written about the Found Agency getting “demoted” by Google. It used to rank #1 for many SEO-related terms for a long time and now it ranks much lower.

The Australian: http://www.theaustralian.news.com.au/story/0,20867,21702687-7582,00.html

The journo has cited seo-sydney.blogspot.com which says, “The Found Agency has used a black hat link building strategy, which consisted in sponsoring a free web counter.” The post references another blog: searchspamcop.blogdrive.com which says, “How about using a ton of ‘Search Engine Optimisation’ backlinks wrapped around a (http://www.counterdata.com) Counter used mainly for blogs”

Threadwatch:
http://www.threadwatch.org/node/14242

A comment there says, “Those guys were putting hidden links up on statcounters and all sorts of stuff like that.” I don’t know about the hidden links, but I found one below and there’s nothing hidden here.

Counter

There is a text link for the word “SEM” pointing to the Found Agency. This is not a hidden link and it isn’t “black hat” in my opinion. It is simply a tactic used by many people to get backlinks.

Until Google tightened its definition of a “good” link, it was common to try and get thousands of links any way you could. The Found Agency isn’t the only one to issue counters for this purpose. A few sites used to issue “awards” to anyone who applied and they had to link back to the award site. What about the numerous SEO companies that place a “Search Engine Optimisation by XYZ.” link on their clients’ home pages? Are links from butchers, bakers and candlestick makers any better than the random sites that linked to foundagency? Will we see a massive drop in their rankings? There was another famous stats counter whose users lost their rankings about a year ago – I can’t remember the name.

This is not black-hat SEO. It is simply “getting away with it until Google catches up”.

[I am happy to say that I did not allow this practice at my last job, as it could have crippled our rankings for SEO terms, which weren’t too hot to begin with, being a relatively recent entrant (2004).]

Review: Windows Vista Ultimate

Reading Time: 8 minutes

by Ash Nallawalla, 30 Mar 07

Microsoft Windows Vista (Vista) was released in late January this year and I have had the pleasure of playing with its betas for the previous 18 months. It is an operating system (OS) and it succeeds Windows XP. All PCs need an operating system to run your applications – your programs such as a word processor, Web browser and so on.

Disclaimer

I have to start with a disclaimer.

I wrote “playing” because I have only used it on my own desktop on a spare hard disk, not on one of those optimised Ferrari laptops or souped up desktops that were handed out to many testers in my group. I don’t have a spare, usable PC that can support Vista and which I can run regularly.

Since I am not ready to throw out two lightly used printers and buy ones that support Vista, I have not yet made it my primary operating system. In addition, my main home office software also does not work in Vista. This was all very disappointing, but I expect many of our members to be in a similar situation, so it is a realistic testing environment.

My desktop is a two-year-old Pentium 4 (pre Core Duo) with 1 GB RAM and a WDDM-standard graphics card that works well with Vista’s Aero feature. However, the Vista Upgrade Advisor says that it is only suitable for Vista Business, not Ultimate. I have read many user comments suggesting that one should have at least 2 GB RAM to enjoy Vista (IBM suggests 4 GB is optimal, Dell says 2 GB), but for my use (mostly browsing the Web, VoIP and using Microsoft Office), 1 GB does the job.

Editions

Windows Vista is available in five editions in Australia; there is also a Starter Edition for so-called emerging markets (the poorer nations where software piracy is common). Consumers can choose from three versions:

  • Home Basic
  • Home Premium
  • Ultimate

Small businesses can choose from:

  • Business
  • Ultimate

Medium and large businesses can choose from:

  • Business
  • Enterprise

Which Version is Right for Me?

You can explore http://www.windowsvista.com to see the official description of each edition and their thousands of features, but to save you time, I suggest that you avoid the Home Basic edition, as it is too crippled to be useful. Backups are not included, for example.

It is interesting that the different editions will be supported by Microsoft for a different number of years (and this is reflected in the pricing). The two Home editions and Ultimate will be supported for five years and the Business/Enterprise editions will be supported for 10 years.

The true home user would be satisfied with the Home Premium edition, but any home user with the slightest wish to be a home office user (say, to send faxes, to use drive encryption and keep shadow copies) should get the Ultimate edition.

Choosing the right version of Vista is dependent on the PC configuration you have, or plan to get. The US Dell site (see Hardware Requirements) compares three PCs with varying specifications:

  • 512 MB RAM with Vista Basic: No Aero experience. “Great for booting the Operating System, without running applications or games.” They couldn’t be more candid than that. Local laptop resellers used to sell machines with 512 MB and Windows XP, but we knew that 1 MB was needed to make it useful. Similarly, beware that the cheap Vista Basic laptop you see with 512 MB RAM could be useless.
  • 1 GB RAM with 128 MB graphics card: Great for multitasking, but Aero will work on a single monitor.
  • 2 GB RAM with 256 MB graphics card: Great for multitasking with power-hungry applications, advanced video editing, high-definition viewing and recording, dual monitor usage.

Windows Vista Upgrade Advisor

You should also use the Microsoft tool known as Upgrade Advisor (6.6 MB download) to see if your current PC can handle Vista. You might be prompted to download and install msxml6.msi to run this tool. My desktop PC was diagnosed as being suitable for Vista Business and not Home Premium or Ultimate, possibly because my audio device (C-Media) could not be identified properly. I don’t have a TV card but Media Center runs DVDs just fine.

Your Old Software?

Don’t forget your existing collection of software. In my case I have Adobe Acrobat 5 (full version, not the reader) and Macromedia Studio MX (2002) and as I no longer work for them, an upgrade cannot be justified for the occasional home office and Melb PC volunteer purposes. I have a small collection of purchased (as opposed to review copies) software that are also 2-3 years old and probably incompatible.

Not surprisingly, Microsoft has the Expression series of software that is Vista compatible and I have been using a beta of Expression Web Designer, which will replace my old Dreamweaver. Whether the web developer community is ready to switch or upgrade the OS is to be seen.

Why do old applications fail? Many were written to run at Administrator privilege, which is a no-no in Vista. Some took shortcuts that worked only with older operating systems. Microsoft has gone to great lengths to fix weaknesses that are present in old software. For example, guidelines to developers include that they may not replace the system files and Registry keys that come from Microsoft.

Works with Vista or Certified?

When choosing a PC that comes pre-loaded with Vista, look for the “Certified for Vista” sticker (http://snipurl.com/1cqnr). This is shorthand for “No specs necessary”, namely, you don’t need to read the fine print to find out if a computer or peripheral will work with Vista – in fact, more than just work. “Works with Vista” is a lower grade certification and will be found on less critical items such as peripherals. Note that there were interim logos marked “Windows Vista Premium Ready” and “Windows Vista Capable” which were meant to be used prior to the launch. Such software or hardware might not work properly with the released version.

To move your old data to a Vista PC, you should use Windows Easy Transfer (http://snipurl.com/1cqno) which can use a cable, DVD, external drive and so on. You can download the free transfer tool from the same page.

What’s Different in Vista?

For this article I will assume that most readers here use Windows XP or are familiar with it. If my memory serves me well, there was a significant difference between Windows XP and Windows 98. With Windows Vista, there is once again a small learning curve, but nothing to fear. Things aren’t always where they used to be, which will annoy power users more so than novices, but the main thing is – Vista is easy to use.

Aero

The main improvement you will notice is the visual brilliance. We were privy to the detailed stages of development taken by Microsoft’s design team and we understand why the final design is so good and usable. I don’t mean the “transparent window edges” that are the first thing you will notice, but the overall graphics wizardry that makes the OS a delight to use.

If using a laptop on battery power, you should turn off Aero, as the extra CPU requirements of this 3-D feature will gobble up 20-40 minutes of usable time.

User Account Control (UAC)

Microsoft has done a great job with improving security – some would say to excess. In Windows XP, many people ran their PCs with a single account that had Administrator privilege. This meant that uninvited nasty programs were very likely to run with Administrative privilege and cause the most damage. In Vista, you are always a standard user even when logged in as Administrator. Every time you perform some system-related task such as installing some program, Vista will prompt you to either supply the Administrator password or confirm that you really want to do this. All such task buttons are marked with the Windows shield to signify that it requires Administrator privilege.

UAC ensures that applications do not run with Administrator privileges all the time, so that malware, viruses, root kits or trojans do not sneak in. You can turn off UAC, but that is like leaving your front door open.

Not Enough RAM?

Vista has a great feature called ReadyBoost, which enables us to increase the computer’s RAM by plugging in a flash drive. This made a great difference to my Vista experience! To use Windows ReadyBoost, PCs must have access to a non-volatile flash memory drive with at least 1 GB of storage capacity. The flash drive must also meet the requirements for random reads and random writes specified in the Windows Vista Logo “Storage-0009 WLP” specification:

  • 5 MB/sec throughput for random 4 kB reads across the entire device
  • 3 MB/sec throughput for random 512 kB writes across the entire device

All the 32-bit versions can only address 4 GB of RAM, but the 64-bit versions handle up to 8 GB for Home Basic, 16 GB for Home Premium, and more than 128 GB for the rest.

SuperFetch

SuperFetch anticipates what data you will need, based on previous behaviour, and puts it in RAM, so the system will respond quickly. As you can expect, more RAM is always better, but remember the maximum 4 GB RAM that a 32-bit machine will handle.

Internet Explorer (IE)

Apart from the visual improvements such as tabs, IE has become more secure and runs in protected mode. It runs with very low privileges and cannot modify your files or write to the Registry keys. Trusted sites show a green background in the address bar and bad sites show red.

Networking

A new set of public APIs (application programming interface) have been written under the label Windows Filtering Platform. The TCP/IP stack has been completely re-written, Internet Protocol (IP) V4 and V6 have a single stack and the internal system calls and hooks have been removed. The result is that old network scanning, firewall and antivirus applications may fail. Microsoft is working with the networking community to ensure that new applications are Vista-aware.

Sideshow

A great hardware feature is Windows SideShow. New laptops have an additional, smaller display on the side or the lid where you can see email subject lines, appointments and the like without requiring you to boot up the computer. The remote control for a Media Centre PC will display information about the videos and TV programs available to you.

Digital picture frames were really hot at CES this year. Wireless picture frames all over your home can display images from your PC via Windows Media Connect.

General Security

Without doubt, Microsoft has engineered security into every corner of this OS. It has taken into account the fact that most consumers are not computer experts and need a quick fix. An example of this is the “Fix My Settings” option in IE, which can get your settings back on track.

Parental Controls enable parents to make it impossible for children access material that is not suitable for them. You can control which programs they may use and at what times. They can run reports later to see what the children have done on the PC.

Multimedia

Now you can organise your picture, video and music collections better, without needing third-party applications. You can purchase music online – Windows Media Player 11 has a new look and is integrated with the online purchase mechanism. It can burn data to DVD and can span multiple CDs. Windows DVD Maker enables you to make DVDs from video that was taken with your digital video camera. While this won’t displace third-party applications, it gives you more features. I had a hardware problem that blocked the audio, so I could not appreciate the multimedia features.

Email and Newsgroups

Outlook Express has been replaced with a beefed up application known as Windows Mail. It has a very quick search feature, a junk mail filter, phishing filter and you can access newsgroups through your ISP.

Pricing

Windows Vista pricing varies so much that you should check online price comparison sites. I found that the price for Vista Ultimate ranged from $615 to $719. If you are eligible for academic pricing, or want to get an upgrade edition, it will be much lower. Buying it with a new PC will be another cheap route.

Conclusion

Without doubt, Windows Vista is a great operating system for home and business users. Make sure that your current software and hardware will run on Vista by searching the Web for discussions on those topics. For once I am unsure when I can afford to leave Windows XP and move entirely to Vista but it should be in the next 2-3 months. If you don’t have old hardware or software, you’ll get there before me. Later this year I will cover other aspects of Vista that deserve to be featured in detail, such as the multimedia and business features.

Presentation at ABPNS 2007 Conference

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Ash speaking at ABPNS ConferenceThis morning I spoke to about 100 ladies at the Australian Birth and Post-Natal Services Conference at the Sofitel in Collins Street. The three-day event had been put together by Kelly Zantey of bellybelly.com.au. She has done well ranking for her site for the word “pregnancy” and is now on page 1 of Google.

The topic of my presentation was “How a Website Can Work for You”. Over 75% of the audience had a website and the rest were thinking of getting one.

2007 The Lizzies Winners Announced

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I was one of the judges for a couple of categories for the annual Sun Microsystems IT Journalism Awards, better known as The Lizzies. I judged the following:

Finalists: Best Technology Media Website

  • CNET << Highly Commended
  • ZDNet << Winner!
  • Whirlpool
  • Smh.com.au/technology
  • Pcworld.idg.com.au
  • Atomicmpc.com.au

Finalists: Best Personal Technology Title

  • APC
  • PC Authority << Winner!
  • PC User
  • Choice
  • Atomic
  • Home Entertainment

Gusworld has scooped the full list of winners. Congratulations to all the winners and

Consolidated Blog

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This is the new home of all my blogs. Makes sense to have one blog with many topics than for numerous blogs to get an update a few months apart. There will usually be a Search Engine or High Tech flavour to the posts.

Google Advertising Professional

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Got my Google Advertising Professional logo today. Good feeling.

PS. It was tied to my Google account which was in the format ash.nallawalla at [former employer’s domain name], which was deleted three weeks later, after I left the company, so I can’t link to it. Google is not terribly interested in the problem other than by saying that the qualification is tied to the company MCC. 🙁 Respectfully, I think this is mis-guided.

If an “individual” is “qualified” it is because he or she studied for the exam and passed it. The MCC merely managed the minimum required spend. Google has advised me to sit the exam again with my own MCC. Surely, Google needs more GAPs.

What do you think? Please comment.

Who is behind that web site?

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There was a famous cartoon in the New Yorker Magazine with a caption, “On the Internet nobody knows that you are a dog.” These days anyone with a bit of talent can get free or $1.99 hosting and put up an impressive web site. If the site causes someone to think that it is a substantial company, whose fault is it if something goes wrong?

Similarly, in the click fraud detection service area, companies need to check who is behind the companies that see your click data. Where does the data sit, who has access to it and is it secure? I don’t mean to suggest that the proverbial entrepreneur-in-a-garage is evil. Far from it, given that companies such as Google and HP started in garages. You cannot really find out if organised crime is behind such a company – organised crime is already alleged to be behind some click fraud. Would your click data be valuable to a competitor? Think about it.

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