Unhappy with Cheetah Wireless Internet in Las Vegas

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I was one of many who signed up for the special pricing for a Clear 4G/3G USB modem during Pubcon. Cheetah Wireless Technologies Inc (CWTI) has offered this during a few events in the past and they also offer wireless coverage to Las Vegas residents and businesses.

Clear USB modem
Clear USB modem rented by CWTI

I used it at the official Pubcon hotel, the Wynn, mostly in my room (number 3365), which faced the Strip. I didn’t need it much at the LVCC, since the conference provided WiFi as well. Reception at best was poor, about two dots on the special login tool that you install on the PC. However, last Wednesday evening (Nov 10, 2010), I could simply not hold the connection and couldn’t check my email.
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Search terminology – some customers call a spade a bloody shovel

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In my work as an in-house SEO consultant I sometimes see the client using industry terminology on the website rather than the words you or I might type into a search engine.

Case in point — should it be mortgage or home loan?

I live in Australia and during casual conversations I hear more people saying home loan than mortgage. Should I go with this for a lending institution’s website? As experienced search marketers, you might tell me to look up the good old Google Keywords Tool. Let’s see:

Google Keyword Tool search volumes for Australia
Google Keyword Tool search volumes for Australia

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Google Hotpot heats up the local search scene

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As if the recent release of Place Search wasn’t enough, Google announced the launch of Hotpot in its LatLong blog post.

Signing up for Google Hotspot
Signing up for Google Hotspot

It is a new way to provide your ratings and reviews for any business that is listed in Place Pages.  You can get recommendations of nearby places and involve your friends in writing reviews as well. I signed up and picked a recognisable user name AshNallawalla.

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Do IYP speed tests mean anything?

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Having compiled the 2010 USA IYP Rankings a few days ago, I knew that their page load times were quite different. There are a few page speed test tools around but it was important to use one based in the US, so I used the one at Webpagetest.org.

As SEOs we have to consider the page load time, because Google told us so. The page load time is now a Google ranking factor, but how much bearing does it have on search result ranking? The AdWords Quality Score also considers the page load time, so there is more pressure to speed up the site.

Results

The detailed results are linked from the list of IYP names below, but the tool has an impressive way to show the load times in a video, which can only show nine sites at a time, so the videos have been split into sets. You can also see the snapshots graphed into a large image, where the fastest loading site has the shortest horizontal bar. The site fell over during my testing, so I wasn’t able to grab that image.
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Superpages.com tops 2010 USA IYP Rankings

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Just over a year ago I published SEO ranking of US IYPs across 274 cities. Exactly a month ago I took the same ranking measurements, but did not publish them owing to a lack of time. A couple of days ago, Google announced the deployment of Place Search, (a new layout of the results page) which is not yet firmed up (in my opinion) but which has caused consternation among some observers in the popular Webmasterworld forum. I also blogged about it yesterday.

Place Search

Now when you search for something that is explicitly local, e.g. “Amarillo pizza” or implicit, e.g. “pizza”, Google shows you a new layout of the search results page, previously containing the “onebox” or “7-pack”.

onebox
Onebox or 7-Pack

The new layout looks like this:

New Place Search layout
New Place Search layout

One of the comments in that Webmasterworld thread said that directories were affected, which prompted me to revisit the IYP SEO rankings project.

2010 USA IYP Rankings

I have been conducting a <service> <city> search of the top 274 US cities with a population of 100,000 or greater for the following phrases:

  • dentist
  • divorce attorney
  • divorce lawyer
  • doctor
  • physician
  • pizza
  • plumber
  • real estate

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How to transfer a domain name to GoDaddy

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I had an unused domain at Yahoo! Domains (the mechanics of which are operated by Melbourne IT). I had bought it when the price was ridiculously cheap – $0.99 or $1.99. I think I tried to move it to GoDaddy some years ago, which has most of my domains, but gave up. I tried it again last week, but I was determined to finish the job this time.

So I hope that anyone else who has difficulty in transferring a domain to GoDaddy will have less trouble. You start the process by logging in and hovering on the Domains drop-down, which will reveal Transfer Domain.

Choose Transfer Domain

What happens next

An email is sent to the holder of the domain at the email address on record in the whois system. That’s you.

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Place Search – local search results on Google will never be the same again

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The official Google blog has just announced the rolling out of the new-look local search results, known as Place Search. Here is an example:

LA pizza
LA pizza as seen by the new Google Place Search (click to enlarge)

URL for above search: http://www.google.com.au/search?num=20&hl=en&newwindow=1&esrch=LocalMergeImpl%3A%3AExperiment&q=los+angeles+pizza&aq=f&aqi=g10&aql=&oq=&gs_rfai=

The Google blog says:

Today we’re introducing Place Search, a new kind of local search result that organizes the world’s information around places. We’ve clustered search results around specific locations so you can more easily make comparisons and decide where to go. Continue reading

Will doxo set the world on fire?

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A new Seattle company doxo has launched, offering to help companies that presently send paper bills to their customers.

doxo paperless billing solution
doxo home page

doxo has set up a WordPress-based website and blog but it hasn’t spent much time thinking of SEO or online reputation hygiene factors. Quite understandable for a startup with better things to think about, but they need to fix the latter ASAP, if not sooner (doxo peeps, contact me — it’s not something to put in a blog post). Continue reading

Google AdWords testing “Related To” feature

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I haven’t seen much discussion of this test, which was reported by TheSearchAgents back in June.

"Related to" ads
A search for "private bank" shows other ads "related to" it. (click to enlarge)

Google has been placing ads that are “related” to the query, I suspect, when there isn’t enough ad inventory for the search term. I was looking for “private bank” and got ads related to “wealth management”, “term deposit” and “investment account”.

It doesn’t always happen. I searched for “trucks” and got just four ads. “Bulldogs” got me none. The example used by Alec Green “facial at home” did bring up a “related to” ad for “facial mask”.

I think it is a win-win situation for advertisers where there isn’t enough ad inventory. I’m curious to see if this pops up where there is enough inventory but many ads with a low quality score.

Outdated, albeit valid English

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The British left India in 1947, but much of the English phraseology still used in India is possibly over 100 years old, if not more. While there is nothing wrong with that — Americans also use a lot of words left by the British in 1773 and abandoned later in the UK — you need to be aware when you are using outdated language, particularly when writing on a paid basis for a Western audience. How you speak or write in India is up to you.

Advocate

An advocate in the West is an impartial product champion who will say good things about a product without any prompting. In the US, the legally qualified professional is called a Lawyer and in British-influenced countries, this is a Solicitor and/or Barrister.

Alphabet

The Alphabet is the set of letters from A through Z. It is not a synonym for letters.

Appear

Indians appear for an exam; New Zealanders sit an exam.

Back

An Indian will say, “I went to London five years back“; others will say, “I went to London five years ago.”

Bifurcate

Indian roads can be bifurcated (split into two roads). Elsewhere, they fork.

Community

An Indian might be thinking of his sub-caste when he refers to his community.

Cousin Brother/Sister

In the West, they are simply cousins. You have to determine their gender using all available clues.

Drawing Room

You’d be hard pressed to find a drawing room in the UK today, but you’ll find a lot of living rooms. Australians watch TV or entertain guests in their lounge rooms, while Kiwis do likewise in their lounge.

Encounter

Sometime after 1980, Bombay policemen stopped having shootouts with criminals; they had encounters (which was also a convenient excuse for disposing of people).

Eve Teasing

In the West, we call it sexual harrassment, plain and simple. Call a spade a spade. Shame on the Indian news media for still using this gross understatement.

Executive

In India, a junior staff member is an Executive; in the West, a very senior manager is an Executive.

Expire

Indians expire; everyone else dies.

Flyover

For many years, Bombayites were proud of their first flyover at Kemp’s Corner and all the others that followed. You might get a blank look in the West if you talk about flyovers, as the freeways, tollways, turnpikes, or motorways have lots of underpasses, overpasses, on-ramps, off-ramps, etc within a short distance. They don’t have culverts, either. A road is a road; it goes up, it goes down; it goes above other roads; it goes under roads. Get over it. :lol:

Godown

In India and in Singapore, you store goods in a godown, but the rest of the world does so in a warehouse.

Hotel

Be clear that you are not referring to a cafe or a restaurant. This is indeed a confusing word even in the West. In Australia, a hotel can be a large pub that also offers accommodation, or it can be a multi-storey building where you can rent a bedroom and drink in its bar.

House Full

Indian movie theatres might put up a House Full sign; in Australia, the notice will read Full House.

Issue

A court case in India might refer to the issues of a couple. Elsewhere, a similar case would refer to children.

Kindly

When you say, “Kindly (do something)”, it might be taken as sarcasm, as in “Kindly go away”. Say, “Please (do something)”.

Lakh

Whether you spell it as lakh or lac (yikes), a Western reader won’t understand it. If you place a comma after the fifth digit (1,00,000), you’ll confuse them. Just talk in millions and place a zero after the sixth digit.

Miscreant

In the West, a miscreant is referred to as a troublemaker, vandal, or criminal.

Mofussil

In Chennai they not only use the word mofussil to refer to the countryside – the interior – the outback up country, but they built the Chennai Mofussil Bus Terminus.

Mugging

Indian (or British public  school) students say they are mugging for an exam; elsewhere, rote learning (or learning by rote) is frowned upon.

Native Place

Indians come from somewhere, which they refer to as their native place, although sometimes this is where their ancestors came from. In the West, you move around so much that nobody really cares where you or your ancestors were born. At best, that was your home town.

Non-Vegetarian

In the West, people who eat meat are just people; others who don’t eat meat are vegetarians or vegans (Indians who are vegetarians should ask for the local definition of either term, as it is not consistent. Some Western vegetarians eat fish or eggs).

Number

Asking for “10 numbers” of something is incorrect English — it is not even Indian English. Just ask for 10 of something — I think we can figure out that 10 is a number.

Office

Westerners go to work. They don’t all work in an office (although many/most Indians who speak English probably do).

Peg

Whether you have a peg of whisky or a shot of whisky, it tastes just as good.

Placement Agency

In the West, you might find a placement agency, but there are many more recruitment agencies.

Residence

Indians live at their residence; others live at home.

Revert

When Indians reply to a letter or telephone call, they revert. In the West people reply, or get back to the caller. To revert means to return to the original state or condition.

Sharp

Indians rarely manage to turn up on time for an appointment (usually owing to heavy traffic), so they need to add this word, as in “6 pm sharp”. Elsewhere, “6 pm” means “6 pm” and not a second sooner or later.

Sofa Cum Bed

You might get a nervous giggle if you inserted cum in sofa bed in Australia.

Tubelight

Don’t look for a tubelight in Australia. Ask for a fluorescent tube.

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