Does Bing Search know Bing?

While doing my tests on Bing Local Search for IYPs, I noticed something odd. I was reading up on the Microsoft Bing onebox – the panel of eight local results and a map you get at the top of the SERP when you search for something including a place name. e.g. “Denver florist”. First, I […]

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Google testing Preferences link

While using the Google NZ and Google AU search engines today I noticed the preferences link had disappeared from its usual location to the right of the basic search box. It was replaced by a new Search Settings link at the top right. Here is the new home page: Compare it with the Google.com home […]

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Your directory is not bigger than mine

Ash Nallawalla

28 August 2009

Directory

Saw via the Kelsey Group blog that the New Zealand Yellow™ publishers have asked Tradesmen Direct (TD) to remove a claim on their website that it is the largest directory of tradespersons in NZ. TD claims to have 18,000 trades listings, whereas Yellow claims to have more than 10,000 listings for builders alone, never mind […]

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41% of mobile internet users are looking for information on products and services

Ash Nallawalla

20 August 2009

Marketing

My colleague Wayne Aspland has written a concise summary of the 34-page Sensis® e-Business Report, which was just released. Read his post, entitled Sensis® e-Business Report: Half of Australia’s young adults have used the mobile Internet. Here are some insights from the report: 97 per cent computer ownership level for small businesses and 98 per […]

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Questioning the “Opt-In for White Pages and Opt-Out for Yellow Pages” concept

Ash Nallawalla

20 August 2009

Directory

Greg Sterling’s blog has a guest post by Alex Algard, CEO of whitepages.com, which begins with a thought-provoking statement: The Right Course: Opt-In for White Pages and Opt-Out for Yellow Pages His website has launched BanThePhoneBook.org, because: We at WhitePages are passionate about building awareness of the waste created by the white pages books and […]

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IYP ranking check without specifying the state

While discussing the previous post, SEO ranking of US IYPs across 274 cities, Chris Silver Smith pointed out that Americans are not likely to specify the state abbreviation when searching locally, unless the location name occurs in many parts of the US, e.g. Springfield. So I ran a quick check for (location) divorce attorney across […]

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SEO ranking of US IYPs across 274 cities

As the in-house SEO for the Aussie Yellow Pages® Online I follow the local search scene, such as it is, but I rely on the writings of North Americans for detailed analyses of US IYPs. For example, Greg Sterling. Back in 2007 he wrote Using IYPs as an SEO Strategy, where he wrote about the […]

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How will you use Windows 7 in real life?

Ash Nallawalla

9 August 2009

Windows 7

I played with the Microsoft Windows 7 beta and I am comfortable enough to make the switch from Windows XP Pro. The RTM is out and I am lucky enough to get a copy. 36 hours later I am still downloading Win 7 from the Asia server at about 35 KBit/s on a 1500/256 ADSL […]

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HP giveaways via 25 websites

Ash Nallawalla

31 July 2009

General

Twenty-five assorted websites, some with a student audience, are participating in a computer giveaway between 12 August and 9 September. I have no connection with any of this, except my friend in NZ Mauricio Freitas of GeekZone has put up a convenient website BacktoSchoolGiveaways that will let you reach all the participating sites. Each site […]

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Unwanted fax spam?

Ash Nallawalla

23 July 2009

General

If you have a non-business fax machine, as I do, you may get unwanted spam faxes from businesses who use UTBox, which is based in Sydney. UTBox has a “fax opt-out facility” which is after the fact, i.e. you can “opt out” after you have received the unwanted fax. The press release says: To make […]

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Change your Facebook privacy settings or get a hot date with your wife!

Ash Nallawalla

18 July 2009

SEO

Heard via Mashable that a married man saw an ad on his FB page offering a “hot singles” date with his own wife. Fortunately for him, his wife Cheryl Smith (pictured in the ad on the right) understands technology and both have a good sense of humour. To avoid this happening to you, change your […]

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Are teens abandoning Twitter?

Mashable just tweeted: 15 Year Old Says Teens Are Abandoning Twitter: Where’s the Proof? – http://bit.ly/87uJ2 The article refers to a report by Matthew Robson, a 15-year, 7 months old intern at Morgan Stanley UK about teens abandoning Twitter. Good link bait. This reminded me of another post by Peter Corbett earlier this year entitled […]

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