Google to go beyond print ads?

Ash Nallawalla

30 January 2008

PPC

Dan Frommer reports in Alley Insider that Google is testing 2D barcodes in its Google Print Ads for newspapers. This makes a lot of sense, because the URL can be as long as you wish within reason – but long enough to accommodate tracking tags as happens in AdSense ads. Google is using the Kaywa […]

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NotchUp opens up to the world

Ash Nallawalla

28 January 2008

Other

Good news. A couple of days after I rubbished NotchUp for blocking my access when I mentioned the difficulty of entering a non-US address, they have fixed things. Not just for me, but for all comers outside the US. You no longer need an invitation – just go to www.notchup.com and sign up. It is […]

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SEO Certification – What Is Your View?

Ash Nallawalla

26 January 2008

SEO

I wrote this initially as a new forum post after I saw someone being disparaged for saying he is a “Certified SEO Professional”. I don’t believe we should poke fun at someone who claims to be a “certified SEO” or asks about certification offerings. I see opportunistic charlatans through to some respected names in the […]

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NotchUp – Get Paid $630 for a Job Interview – Yeah, right

Ash Nallawalla

24 January 2008

Other

NotchUp is a new recruitment site that is currently in beta, but you need to be invited to get in. You supposedly get paid to be interviewed. How much? You supply your current salary into a calculator, e.g. $150,000 works out to $630. Yeah, right. I got an invite and imported my LinkedIn profile and […]

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Unlocked iPhone in India?

Ash Nallawalla

20 January 2008

Hardware

Recently, while I was in the US, an Indian friend asked me to buy him an iPhone because they can be unlocked in India (or elsewhere, if you know how). I did some hunting and found out that this is quite a hot topic. There is a lot of speculation online and quite a few […]

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Pubcon 2007: Coffee with Matt Cutts

Ash Nallawalla

20 January 2008

SEO

On Day 3, there was an early session with Matt Cutts in the hot chair. Matt said that when he was at university (in 1999) in North Carolina, he took a course on search engines and after applying to Google, he asked how much they would pay him. He then thought he might not hear […]

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Pubcon 2007: Link Baiting

Ash Nallawalla

20 January 2008

SEO, Social Media

Todd Malicoat (stuntdubl.com) said that there are two main ways to get links through linkbait. 1. Identify and target the distribution channel, then get their attention. Use hooks such as ego, sex, humour, picture, resource, incentive, news, attack or a contrary hook. Use a combination of these for an added punch, e.g. an interview uses […]

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Zune 8 Review – Owners can’t leave the US

Ash Nallawalla

13 January 2008

Hardware

At my other site, ZuneUserGroup.com, I have reviewed the recently released Microsoft Zune 8. Do check it out — it is a positive review.

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Pubcon 2007: Link Building

Ash Nallawalla

31 December 2007

SEO

Jim Boykin said that natural links always work and presented a “1000 day linking plan”: Day 1: Submit to good directories, such as Best of the Web, Yahoo and industry verticals. Day 2: Submit comments on blogs and write forum posts. Day 3: Buy ads in industry portals. Days 4-20: Write linkbait articles, give away […]

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Pubcon 2007: Monetising Social Media

Ash Nallawalla

31 December 2007

SEO, Social Media

Michael Gray (Graywolf) offered some tips on what works for Social Media. Selling should have a low focus Products do better than services Consumer goods do better than business goods Target impulse buyers Offer doorbuster prices Let the customer get the content any way they want, such as an RSS feed or Twitter. e.g. Southwest […]

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Pubcon 2007: Keynote by Craig Newmark of craigslist.com

Ash Nallawalla

31 December 2007

SEO

Craig Newmark was the keynote speaker at the Webmasterworld Conference. Craig is a modest man who started Craigslist while he worked for Charles Schwab in 1994. By 1995, it was a Unix Pine based cc mailing list about San Francisco. It started with restaurant recommendations, then classifieds and job ads. At this stage, Craig wore […]

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Pubcon 2007: SEO 101 – The Timeless and Classic Hits

Ash Nallawalla

31 December 2007

SEO

I am leaving for CES, so I won’t get around to writing up my notes here. So I will upload the few I did type. I seem to have deleted several good photos by mistake, including one of me with Matt Cutts and another with Bill Hartzer. 😥 The first is my own session, shared […]

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