Ash Nallawalla's blog

President Obama’s whitehouse.gov pages archived

Ash Nallawalla

22 January 2017

Other, SEO

After Mr Donald Trump became the president at noon today (USA EST), many reported that the whitehouse.gov website removed references to Climate Change and LGBT. That isn’t entirely accurate. The website up to that point has been archived and can be found at https://obamawhitehouse.archives.gov/. The LGBT URL was https://www.whitehouse.gov/lgbt but it redirects to this temporary […]

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Coding Australian 13 and 1300 “tel:” numbers – 404 errors

Australia has six- and ten-digit local numbers that begin with 13 and 1300 respectively. The 13 xx xx numbers connect you to a local number in your city so it is a local call. The 1300 xxx xxx number is similar but is usually a single destination for the price of a local call. A […]

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Has search marketing been devalued?

Ash Nallawalla

1 November 2014

Bing, SEO

Several observations over the past year have led me to conclude that search marketing as a profession is in decline. Of course, some people will say that it’s never been better before – good luck to them. Duane Forrester laid off at Bing Duane Forrester was a Senior Product Manager for Webmaster Outreach at Bing […]

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Virgin, are you kidding?

Ash Nallawalla

11 January 2014

SEO

Occasionally, I run the great backlink tool Majestic SEO across websites of major companies purely to see if they are likely to fall victim to one of Google’s Penguin updates. Being a quiet Friday night, I thought I would check out the Bank of New Zealand (BNZ), as it is a subsidiary of a former […]

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Upgrading an iPhone 3GS to iPhone 5

Ash Nallawalla

22 September 2012

iphone, SEO

I have had an Apple iPhone 3GS for nearly three years and its chief annoyance to me was the camera. Any excuse to upgrade to the iPhone 5. I missed the earliest order date so I was happy to wait the estimated two weeks. As luck would have it, Optus sent me an SMS to […]

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SEO and what Kogan is doing right

Ash Nallawalla

2 June 2012

SEO

If you haven’t heard of the Kogan brand or its founder, Ruslan Kogan, you will, sooner or later. Ruslan describes himself as coming from a Housing Commission flat in Melbourne (welfare housing scheme). He is totally street smart and has made a name for himself in Australia and UK as an online purveyor of  electronics […]

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Using cPanel to enable Gzip and speed up the website

Ash Nallawalla

20 May 2012

SEO

Continuing from the previous post about Migrating a Thesis blog, I looked at the Yslow add-on for Firefox and noted a few issues that were giving the home page a total score of C.

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Migrating a Thesis blog

Ash Nallawalla

8 May 2012

SEO

I don’t get time to look at this blog much these days, but having switched my VPS yesterday, I decided to use Yslow, Page Speed and Firebug to check its performance. It isn’t good but the price is right for what I am doing. Something stuck out when I looked at the Firebug display:

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Creating a Google-proof persona

A persona is a fictitious person that has certain defined attributes. In product marketing, we create personas for major groups of users who will use the product. For example, a word processor’s set of personas might include a high school student, a university student, a generic office worker, a specialist author, a manager, and so […]

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When Big Brands Break — Singapore Airlines

Ash Nallawalla

19 June 2011

SEO

I work mostly with large corporate websites and know that they are managed by numerous people, all with varying degrees of knowledge and care about the big picture. Hence they break all the time. I usually choose Singapore Airlines (SQ) when travelling to Asia. Being a former frequent flyer, I don’t visit Flyertalk.com much these […]

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When big brands break – BMW Australia

Ash Nallawalla

18 June 2011

SEO

An ad for the BMW X1 caught my eye and I clicked through to BMW Australia — actually its ad landing page. The price might sound high for the US or UK, but is what we have learnt to accept as “low” in Australia for this brand. So how would you explore this site? Do […]

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Search visibility of Singapore banks in 2011

In the last two years I wrote about online directories and real estate websites in the US. For a change I decided to look at Asian sites. So, I have just published a report on the Search Visibility of Singapore Banks in 2011 and it is available for download without needing to supply your email […]

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