While browsing through my Tweetdeck, I couldn’t help noticing the @NAB search column nearly full of praise from customers and retweeters. Disclosure: I consulted to this division of NAB (i.e. Direct Banking, which includes social media management) until a few months ago and I am still consulting to UBank at a different location.
Creating a Google-proof persona
A persona is a fictitious person that has certain defined attributes. In product marketing, we create personas for major groups of users who will use the product. For example, a word processor’s set of personas might include a high school student, a university student, a generic office worker, a specialist author, a manager, and so on.
In the world of black-hat SEO or spamming, a persona is usually a very shallow person, with no thought given to its creation. Beyond a rather implausible Western name and Gmail address, there is no sophistication, perhaps because the only purpose of that persona is to send once-off spam. Since you can create billions of fake Gmail/Yahoo/Rediffmail accounts without any worry, you can create a new one for each email if you wish. Continue reading
How to get started on Twitter
Anyone can start up a free Twitter account from http://www.twitter.com and can register from the home page. Registration is easy: the fields required for initial setup are:
- Your full name
- Your email address
- A password Continue reading