When Big Brands Break — Singapore Airlines

Reading Time: 3 minutes

I work mostly with large corporate websites and know that they are managed by numerous people, all with varying degrees of knowledge and care about the big picture. Hence they break all the time.

I usually choose Singapore Airlines (SQ) when travelling to Asia. Being a former frequent flyer, I don’t visit Flyertalk.com much these days, but I took a peek and found the current thread about SQ’s new website:

New singaporeair.com website issues

SG home

Hmm. It’s the first time I have come across a travel site with such a dominating calendar on the home page. There isn’t much information there until you click through to other pages. I trust they had good reason to change to a minimalist theme.

Continue reading

When big brands break – BMW Australia

Reading Time: 5 minutes

An ad for the BMW X1 caught my eye and I clicked through to BMW Australia — actually its ad landing page.

BMW X1 ad landing pageThe price might sound high for the US or UK, but is what we have learnt to accept as “low” in Australia for this brand. So how would you explore this site?

Do you click the links on the left — the car or Build your BMW? You might, but I had noted the important words “no optional extras” for this price. So I thought I could find a page listing this model and all its features. Continue reading

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