I have to admire Rand Fishkin – he seems to be doing everything right in SEO-land, no matter where I look. His latest link bait is a fairly difficult SEO quiz. It has something for everyone – quality, controversy, content. There are 75 questions, which I think few SEOs will get 100% right, even if they know their stuff. That’s what makes it controversial.
There are questions with borderline answers — there is one about Alexa, where the correct response would have been correct until Alexa announced last week that it is changing its data collection methodology. Many questions have been asked in the negative, so you need to slow down and read the question carefully.
I wish the test had been loaded with 500 questions, so that no two people could get the same set of questions. Then the responses would not enable them to raise their score by taking the test many times.
But Rand is a genius. I have seen him and his lovely mum at Pubcon but have never spoken to him or exchanged an email, so I can only go by the genius exemplified on his websites. Yes, Rand would want the link bait benefit and no more than two visits per person who took the quiz. Any more would be a waste of bandwidth. Give it a go.