Armaan Kapur is a 21-yo writer in New Delhi who did something that many middle-class Indians do — try to go to Starbucks India (Link to Facebook page) in Connaught Place, New Delhi. In Australia, you don’t normally admit that you drink that brand of coffee, and most of their outlets were closed down (Link to an ABC article) in 2008. So what went wrong?
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I have had an Apple iPhone 3GS for nearly three years and its chief annoyance to me was the camera. Any excuse to upgrade to the iPhone 5. I missed the earliest order date so I was happy to wait the estimated two weeks. As luck would have it, Optus sent me an SMS to say I could collect it on the launch date of 21 September 2012.
I got to the store around 5 pm and there were about four people ahead of me, including people who hadn’t pre-ordered. So, at least in this store there wasn’t a shortage of some models. By contrast, the Millenia Mall in Orlando had hundreds of people waiting to buy their iPhone 4 on its launch date. We just happened to be watching the spectacle, content with our 3GS.

Only four people were ahead of me at Optus World, Werribee Plaza on 21 September 2012.

Much longer queue for the Apple 4 at The Millenia Mall, Orlando, FL Apple store on 24 June 2010.
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If you haven’t heard of the Kogan brand or its founder, Ruslan Kogan, you will, sooner or later. Ruslan describes himself as coming from a Housing Commission flat in Melbourne (welfare housing scheme). He is totally street smart and has made a name for himself in Australia and UK as an online purveyor of electronics (and a furniture brand). I have heard him speak at a journo junket and on TV — he is always entertaining.
At the Professional eBay Sellers Alliance (PeSA) conference that just ended at the Gold Coast Convention Centre on Friday, Ruslan entertained the 600+ audience on Wednesday with the story of his business journey and some valuable tips that he had learnt.
I presented two sessions at PeSA12
Ruslan also gave his views on SEO and CRO agencies, which were interpreted by the audience in a couple of ways. The people at my table and I took them to mean, “Don’t worry about SEO; get your online business right. Offer a differentiator and provide a value-add.” I can’t recall his exact words, but they left an impression on some that SEO wasn’t at all important and that Ruslan didn’t care much for SEO. [click to continue…]